Because the t-shirt is for tourists/visitors it needs to contains some of the stereotypical icons of the town, but hopefully in a fresh way so that people actually want to buy it! For those who don’t know the town of Tamworth, it is famous for the Country Music Festival each year, but also for the AELEC (Australian Equine and Livestock Events Centre) which also draws visitors to town.
My client wants me to simply capture a part of the city in order to create a t-shirt for tourists/visitors to the town. My current design assignment is to capture the DNA of a city in a single illustration… or part of it anyway. The lorem ipsum text is used as the copy text as none was given to me, and the use of the copyrighted image of ugly vegetables is allowable as this is an educational project. The tagline also disappears for mobile users to prevent the screen from becoming too cluttered. For mobile users the menu is made up of easily recognisable symbols, and for larger screen sizes the menu is text. The site is responsive, and you can see from the image below how the main menu changes according to screen size to make it easier to navigate. The logo is a very simple shape that could have belonged to a branding iron, and I have used a wood burn effect to ‘burn’ it into the wood panels.
They have warm/earthy tones which allow the main images and text for the page to stand out. My latest design project has been to create a website design for an imaginary client called ‘Make A Difference’ who own a fresh fruit & vegetable franchise that sells ‘ugly’ produce – perfectly good in quality but aesthetically unappealing.įor the design I have chosen a background of wood paneling which is reminiscent of farm barns and apple boxes (genuine farm produce!).
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